My UX Design Process
A structured, human-centered approach combining Design Thinking, empirical usability research, technical feasibility alignment, and psychological UX principles.
New Project Development Pipeline (9 Steps)
From initial discovery to post-deployment quality assurance
Asking core questions: Why do we need this project? What business problem are we solving? Establishing clear metrics from day one.
Exploring existing tools, analyzing competitor workflows, and gathering stakeholder inspirations to find opportunities for improvement.
Connecting directly with end users to map frustrations, bottlenecks, and legacy system friction points.
Mapping end-to-end user flows, defining Information Architecture, and validating early technical feasibility with engineering.
Progressing from low-fidelity wireframes to interactive high-fidelity prototypes following Material Design 3 and token systems.
Conducting supervised and unsupervised usability sessions to uncover real interaction patterns and confusion points.
Iterating rapidly based on user feedback to resolve usability issues before final engineering sign-off.
Preparing comprehensive design tokens, component specs, and developer-friendly documentation for seamless handoff.
Remaining active throughout development for QA testing, verifying live UI builds prior to final global rollout.
Existing Project Improvement Framework
Data-driven audit and modernization methodology for established SaaS applications
Full project scan focusing on modernizing interface aesthetics while preserving user familiarity.
Systematic evaluation against Jakob Nielsen's 10 Usability Heuristics to catch usability flaws.
Thorough accessibility assessment ensuring WCAG compliance for inclusive enterprise use.
Analyzing click tracking, heat maps, and session recordings to evaluate real interaction patterns.
Pairing quantitative analytics with qualitative user interviews to uncover root friction causes.
Synthesizing findings into actionable UX recommendations prioritized by business impact and effort.
UX Laws & Psychological Principles Applied
Grounding design decisions in proven usability heuristics and human psychology
Users leverage mental models from familiar tools so they can focus on tasks rather than re-learning UI.
Minimizing cognitive overload by streamlining complex choices and serving progressive content disclosure.
Optimizing target accessibility, sizing, and placement for primary high-impact actions.
Grouping elements via visual proximity and similarity to establish clean information hierarchy.
Pairing high visual polish with solid engineering to build immediate credibility and user trust.
Using deliberate visual cues to guide users toward primary business-critical conversion goals.
Guaranteeing flow state with proactive loading states and rapid feedback under 400ms.
Crafting positive feedback cycles at critical milestone conversion points.